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Adriana Lacy
Adriana LacyAdriana Lacy Consulting is a full service digital content consulting firm that helps newsrooms, media companies, non profits, and technology companies grow digital audiences.

The Washington Post Is Betting on AI. Should You?

The Washington Post Is Betting on AI. Should You?

By licensing its journalism to ChatGPT, The Post joins a growing list of publishers betting on AI-powered discovery. But with opportunity comes risk.

Apr 25, 2025
Meta takes notes from X, launches Community Notes on Facebook, Instagram

Meta takes notes from X, launches Community Notes on Facebook, Instagram

This shift replaces third-party fact-checkers in the U.S. and empowers users to add context or corrections directly to posts.

Mar 21, 2025
TikTok’s Return to the App Store: A Temporary Reprieve or a Path Forward?

TikTok’s Return to the App Store: A Temporary Reprieve or a Path Forward?

While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.

Feb 20, 2025
Has China Just Cracked the Code for Affordable AI?

Has China Just Cracked the Code for Affordable AI?

DeepSeek stands out for creating a powerful reasoning AI that mimics human thought processes while using fewer resources than its Western rivals.

Feb 12, 2025
Staying Up to Date with Newsletter Strategies

Staying Up to Date with Newsletter Strategies

When you use data to deliver relevant, timely content you’re meeting customers exactly where they are.

Jan 31, 2025
What TikTok in limbo means for content creators and publishers

What TikTok in limbo means for content creators and publishers

Now that we have determined that the social media app will stay for another 75 days, it leaves the question of what will the TikTok landscape look like for these next few months?

Jan 29, 2025
Meta Scraps Fact-Checking in Major Content Policy Overhaul

Meta Scraps Fact-Checking in Major Content Policy Overhaul

Zuckerberg's January 7 announcement shifts platform to user-driven moderation system, raising concerns about misinformation across Facebook, Instagram, and Threads as Trump takes office.

Jan 22, 2025
📲Google Discover is having a moment

📲Google Discover is having a moment

Launched in 2018, Google Discover is a search product designed to deliver personalized, curated content to users without needing a search query.

Jan 8, 2025
Your news outlet + Gen Z: Free strategy session

Your news outlet + Gen Z: Free strategy session

Get practical tools for connecting with younger audiences - join me Dec. 12 for an exclusive webinar

Nov 28, 2024
Did Twitter Just Lose the News Industry to Bluesky?

Did Twitter Just Lose the News Industry to Bluesky?

With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.

Nov 20, 2024
Perplexity AI Emerges as Election Night's Dark Horse Winner

Perplexity AI Emerges as Election Night's Dark Horse Winner

While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.

Nov 13, 2024
TikTok's "FaceTime" Era

TikTok's "FaceTime" Era

This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.

Oct 9, 2024
Reddit to Block Search Engines and AI Bots Unless They Pay

Reddit to Block Search Engines and AI Bots Unless They Pay

Reddit is now taking on a new approach to how its content is accessed

Sep 25, 2024
Google's New Tech to Sort Real Images from AI Fakes: What It Means for You

Google's New Tech to Sort Real Images from AI Fakes: What It Means for You

Google is rolling out technology to flag AI-generated images. Here's how it impacts digital content and the future of authenticity online.

Sep 20, 2024
What Happens If We Kill the News Article?

What Happens If We Kill the News Article?

At the Newmark J+ Unconference, I led a session on whether we should kill the news article. It's time for newsrooms to rethink how we engage audiences and measure success.

Sep 13, 2024
Let's talk about that lawsuit from X (formerly known as Twitter)

Let's talk about that lawsuit from X (formerly known as Twitter)

This move by X highlights the ongoing tensions in the digital advertising ecosystem.

Aug 7, 2024
Google’s AI Search Results See Some Fine-Tuning

Google’s AI Search Results See Some Fine-Tuning

If you have been a victim of some interesting AI advice you might be happy to hear that you should be seeing a lot less now.

Jul 31, 2024
How Subscriptions Are Redefining Consumer Behavior

How Subscriptions Are Redefining Consumer Behavior

This shift represents more than just a change in how we consume media; it's a fundamental transformation in how businesses operate and how we, as consumers, engage with products and services.

Jul 26, 2024
The Guardian Launches 'Feast': New Food App to Spice Up Revenue

The Guardian Launches 'Feast': New Food App to Spice Up Revenue

This isn't just another side dish in the media buffet—it's a bold main course in The Guardian's strategy to stay relevant and solvent in an era where news is abundant and profits are scarce.

Jul 24, 2024
How Americans Are Navigating Politics on TikTok, X, Facebook and Instagram

How Americans Are Navigating Politics on TikTok, X, Facebook and Instagram

Events this week have caused many people to flock to the internet and social media platforms for all things related to politics

Jul 17, 2024
Threads at One Year: Meta's Twitter Rival Struggles to Find Its Groove

Threads at One Year: Meta's Twitter Rival Struggles to Find Its Groove

Meta's Threads hits a milestone, but creators remain skeptical. Dive into our analysis of the platform's first year, featuring insights from industry experts and key stats you need to know.

Jul 10, 2024
The Hidden Cost of Your Company's Social Media Addiction

The Hidden Cost of Your Company's Social Media Addiction

Is your workplace's digital strategy secretly hurting your team? Learn how to spot the signs and turn the tide

Jul 5, 2024
Instagram's AI Creator Chatbots: The Future of Influencer Interaction?

Instagram's AI Creator Chatbots: The Future of Influencer Interaction?

Rather than focusing on a single, universal AI, the company envisions multiple versions of AI tailored to reflect the various interests and personalities of their users.

Jul 3, 2024
🤖 Battle of the Bots: Claude vs. Gemini vs. ChatGPT

🤖 Battle of the Bots: Claude vs. Gemini vs. ChatGPT

In the arena of AI language models, three contenders stand tall. Find out which chatbot reigns supreme in this comprehensive comparison.

Jun 26, 2024
Overworked? How Leaders Boost Results by Doing Less

Overworked? How Leaders Boost Results by Doing Less

Discover why working longer hours could be sabotaging your success and what to do instead.

Jun 21, 2024
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